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Launching a New Brand Virtually with Media Publicity Success

25

(GMT+08:00) Singapore

Lesson Details:

In this lesson, I will be sharing how you can launch a new brand virtually to the media and your customers (channel partners and resellers) by creating real engagement to achieve success with media publicity.

You will learn about:

1) Leveraging on 3rd party brand evangelists and key influencers.

2) How to launch the brand in several local markets within Asia-Pacific by applying the same formula, but in different hosting formats and content to cater to local media landscape and needs.

Speaker Details

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Alyssa Ng

Head of Marketing - APAC

EPOS

Technology

Singapore

Singapore

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Speaker Video Introduction:

Speaker Bio:

Alyssa has worked in both B2B and B2C sectors for over 10 years. She has an extensive background in Digital and Integrated Marketing, Branding, Public Relations and Events Management.

She is currently with EPOS, offering audio and video business solutions for the Enterprise Unified Communications and Contact Centre Markets. She is responsible for the marketing portfolio for Asia-Pacific (APAC) region, focusing on the Enterprise and Contact Centre segments.

An overview of her past achievements include Enterprise & Education marketing for Crestron Electronics; Education Marketing for GEMS World Academy and PSB Academy; Retail Marketing for POPULAR group of brands; Experiential marketing for some of the world’s top brands such as IBM, Singtel and Bayer; Events management for some of the world’s most high profile forums such as the Asia-Pacific Economic Cooperation 2009 and 20th World Orchid Conference and more.

Alyssa has an inquisitive mind and loves to learn. Intrigued by all things #digital and #socialmedia, she thrives in embracing new content marketing technologies to promote thought leadership materials and bring a brand’s narrative to life – delivering value-add business insights for its products and services.

08

January

2021

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00

PM